Free Ad Hook Generator · Mobile games
Ad hooks for mobile games
Mobile players have learned to distrust game ads, because many of them show gameplay that isn’t in the game. That makes honest footage a real advantage: people who see the actual loop and still install are the players who stay.
The objections are “it’s pay-to-win”, “it’s full of ads”, and “the ad isn’t the real game”. Hooks that answer those with recorded gameplay work better than cinematic trailers.
12 mobile games hooks, with the angle each one uses
- Proof (honesty)
This is real gameplay, recorded on a phone, level twelve.
- Benefit
No energy bar. Play until your stop.
- Challenge
Can you solve this one before the train doors close?
- Story
I got stuck here for a whole commute.
- Specificity
Works in airplane mode. We checked in a tunnel.
- Objection (pay-to-win)
Most puzzle games want your wallet by level five. This one doesn’t.
- Curiosity (fail state)
Watch the wrong move first. Then the right one.
- Transparency
Here’s every in-app purchase, listed.
- Contrast
Loud, flashy games vs. one you can play half-asleep.
- Community
The level everyone in our Discord argues about.
- Proof (raw)
Ten seconds of gameplay, no voiceover, no tricks.
- Polarising
You’ll either love this mechanic or hate it.
These are written examples to adapt, not tested winners. Swap in details that are true for your product, and drop any line you can’t back up.
One tip per platform
- TikTok: Start mid-level with a decision on screen so viewers mentally play along. Use recorded gameplay only; TikTok and app stores act on misleading game ads.
- Meta (Facebook and Instagram): Test several gameplay moments, not several edits of one moment. The level that makes viewers think “I could do better” is usually the hook.
- X: Share puzzles as images with a “can you solve it” prompt, and post the answer later with the store link.
What not to promise
Do not show gameplay, mechanics or graphics that aren’t in the shipped game (stores and ad networks treat this as misleading), do not hide in-app purchases or ads, and follow age and loot-box disclosure rules where they apply. Rules differ by country and platform; check the current ad policies before you spend.
Generate three more for your own product
The form is prefilled with a mobile games example. Change it to your product and audience. Free, no sign-up.
Your three hooks
Generated hooks come from a small language model when daily capacity allows, or from Orehook writing patterns when it doesn’t. Review every line before you run it; you are responsible for the claims in your ads.
Need more than a handful of hooks?
The Ad Hook Kit is a 29 USDC download: 50 hooks, 10 storyboards, and 10 AI video prompts, sent when a USDC payment on Base confirms. It is a writing kit, not finished videos, and it doesn’t promise ad results.